Since 1989, the team behind Jungle Paradise has been building a reputation in the plantscaping industry in Southeast Michigan and throughout the country. Their beautiful designs can be seen in hotels, restaurants, and corporate buildings throughout the Metro Detroit Area. Jungle Paradise came to NES World Group to create new branding, sales material, and a website that could represent their high quality reputation and help expand their reach and clientele.
The Nitty Gritty:
Initially, NES World Group worked with Jungle Paradise to develop a logo with a clean modern style that reflects the beautiful indoor and outdoor plantscaping transformations they create and conveyed their desired image. The new design language carried over to the business cards, letterhead and sales material, creating a cohesive, professional feel throughout all the branches of the company. Added to this was a new website, which followed the feel of the new branding and was instantly a great new tool to reach new clients and close new sales opportunities. We worked with Jungle Paradise to insure that key categories and services were featured prominently and that potential clients had all the necessary information on hand to convince them to reach out.
In addition to creating these new materials for Jungle Paradise, NES World Group worked with them to analyze competitive brands and to institute a new brand strategy to help compete with other companies. This led to involvement with product launches, naming and business plan development. NES World Group also assisted in trademark licensing to assure that their brand was protected.
After work for Jungle Paradise was completed, they now have a brand, logo, website and sales material that is as professional as the plantscapes they create. Jungle Paradise can now be proud of its digital appearance and has seen an increased ability to attract and close new customers. In addition to a brand and sales tools, NES World Group worked with Jungle Paradise to evolve their business plan and strategy to move their business to higher levels. Having wrapped up the project with NES World Group, Jungle Paradise now operates more efficiently and more effectively leading to the ability to draw more sales and more profits.
Greg and his team at NES were so helpful when I came to them about updating my brand for Jungle Paradise. They are so knowledgeable and the guided me through the process. I couldn’t be more proud of how great my company looks, it is nothing short of excellent.