We had an exciting opportunity to work with Scott Lewis, an investigative TV reporter turned PI. After leaving television, Scott started his own private investigation company in which he offers his services and experience to the public. Needing a brand, needing material support and wanting to get his story to his audience in his right way, Scott Lewis turned to NES World Group for the tools necessary to get his PI service off the ground in the right way.
The Nitty Gritty:
After consultation with NES World Group, Scott came to the conclusion that he wanted to launch his marketing on a YouTube channel. Footage was put in place that utilized highlights from his television career and also introduced his private investigation service. We created a video introduction for his YouTube channel which served as a first glance that would entice viewers to discover more about Scott and his work. After filming Mr. Lewis on location, we had access to his archive of Fox 2 News video footage which we combined into a dramatic montage which was used throughout other portions of his marketing materials.
Our projects with Scott Lewis represent an excellent example of NES World Group building a new brand around an already existing reputation and personality in Metro Detroit. The client needed a quality end product with fast turnaround time and NES World Group delivered just that with filming, editing and release being managed in a time frame of just a few days. To date, the work we did for Scott still receives repeat and unique views and has been crucial in getting the new business off the ground.