Intrepid IT is a Managed IT Service Company based out of Mount Clemens, MI. Their responsibilities involve small business technology solutions. The client presented our team with the challenge of incorporating their name “Intrepid IT”, their power color blue and the stealth and expertise of their profession in all branding aspects.
The Nitty Gritty
When first meeting Intrepid IT, they discussed their wants and needs for a logo and business card design. After discussing what the client wanted in their logo design and grasping the overall brand feel of their company, we developed a round of logos. These logos ultimately led us to the present day logo, which defines how sharp and innovative their company is today and will be in the future.
Having a logo, business cards and letterhead is vital these days, but what is equally important is a website. Having a presence on the web is a must! Intrepid IT loved their branding so much that they decided they wanted us to design their website for them also. We decided on a clean and crisp site, with a color scheme of white, gray and blue to match their logo and business cards. We created visually appealing graphics combined with simple user-friendly navigation. Simple site, designed with a lot of personality!
One year after the initial launch of the site, we have become and integrated piece of the marketing for Intrepid IT We have added 20 additional pages that would showcase each of their services individually, giving their potential clients a more in depth look at their capabilities. Along with adding the additional pages, we took a fresh look at the site’s SEO and implemented current date methods to improve search visibility across the entire site. We now have created and integrated E-Newsletter that ties the expanded website into the fingertips of customers and prospects of Intrepid IT.
Intrepid IT’s identity has helped them gain conversation with customers. Their business card lands on the desk of decision makers every day demanding attention due to the quality and assurance of the business cards. They have a fantastic web appearance and search capability and are continuing to receive customer leads each month form online. Their Newsletters have assisted them in getting crucial technology news to their customers to keep them up to date and knowledgeable of threats and also improvements that can be made within their organization.
NES World Group has been a tremendous help with my company. They came up with a logo that far exceeded my expectations and designed business cards that branded my company perfectly. I have no doubt that my business cards and logo are a great asset to my company. I would strongly recommend NES for their creativity, time management skills, and overall branding strategies.