Atlantic Precision Products

The Story:

Atlantic Precision Products is a manufacturer of custom injection molded parts for the automotive industry. They first came to NES World Group to discuss branding, tradeshow, promotional products, and new business cards for 20+ employees. Shortly after successfully providing the right solution for these needs they proceeded with a website and video project.

The Nitty Gritty:

Phase 1:
NES World Group worked around APP’s traditional branding and created a new age technical touch for business cards, promotional pens, tri-folds, and trade show signage. We presented two different direction for their new brand for APP to choose from and once they had chosen we were off to the races. APP can now be 100% confident in the materials they have on hand when it came to client’s first perception of them.
Phase 2:
The next project that NES World Group undertook was the development of a new website for APP. We worked with APP and their team for an in depth discovery meeting that gave us the direction needed to copywrite the verbiage for their industries and services. This discovery meeting was also used to create a detailed schedule of photography that was needed to create digital graphics, parts libraries, and industry lifestyle. We were able to deliver a 28 page web project, photography and copy complete in a 6 week time frame.

Outcome:

The total solution NES World Group provided has become a very useful tool for APP and will continue to help them grow their business and expand their industry coverage and market penetration with in the industries. The overall project has given APP the ability to reach more potential customers, improve those customers first impression of the brand and ultimate close more clients, leading to increased revenues and profits.

Client Gossip:

We were in desperate need of a website face-lift as well as some marketing work. NES came highly recommended from a respected colleague. After viewing a couple websites they built in the past, it was clear that they were the company we wanted to work with. NES delivered on everything they promised. The entire program was managed by NES which freed up valuable time for us to direct customers. Within a week of the website being completed, I received multiple comments from coworkers and customers regarding how much they enjoyed the new look. Ultimately, working with NES was a triumph because they handled everything. If the ball was in my court, they would polity follow up to ensure our target “go live date” was hit. I STRONGLY endorse working with NES for any of your marketing needs.

-Rob Pryomski, director of Engineering at Atlantic Precision Products