When it comes to keeping your small business alive, it is very helpful, almost essential, to have some sort of web presence. There are many ways that a website can help to bring in more customers and continue to keep old customers coming back.
In today’s digital age, it is vital that every business, even small businesses have a website. The problem is that many small business owners are so skeptic and still wonder whether they really need a website or not. Some common remarks are ‘My industry is not so techy’, ‘Our clients are not so internet savvy’, ‘I don’t have any plans to sell online yet’, ‘We target local prospects only’. If this is a similar dilemma that you face as a business owner, read further to find out a few reasons your business does indeed need a website.
- Local – A website can drastically increase your local sales and leads. One report found that nearly 30 percent of all internet searches are local and 59 percent of users search the internet for a local business at least once a month. This is awesome for small businesses because this means instead of consumers searching for a candy store, people are searching for candy stores in Macomb, MI. This allows for a potential customer to click right to your website giving you more chances for sales.
- The Change in How Consumers Think – Due to the increase in technology advances with handheld devices, Wi-Fi access, etc. consumer behavior has changed a lot over the last few years. Today people are comparing businesses online before making their final decision. Guess what happens if you don’t have a website? Well…your company probably won’t be chosen or even noticed. A website gives you a chance to present your business as professional, credible and trustworthy.
- Others are There Already – Not only are your prospects and customers present on the internet, but your competitors are also already there. Think about all of the customers you are losing if you don’t have a website. All of your potential customers will now find your competitors and won’t even know you exist.